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Consumers Gain Clarity in the PC Buying Experience with VISION
Technology from AMD
AMD Simplifies PC Buying Experience with Easy-to-Understand Consumer Usage
Scenarios: See, Share, Create
SUNNYVALE, Calif.--AMD (NYSE:AMD) today announced a new way to
help consumers select the PC that best meets their needs. Working with retailers
and PC manufactures, VISION Technology from AMD breaks the model in how PC
benefits are communicated. Rather than the traditional model, which focuses on
the technical specifications of individual hardware components, VISION
communicates the value of the whole system and demonstrates the combined
processing power of both the CPU and GPU to deliver a superior visual experience
to mainstream PC users. It emphasizes how an AMD-based PC is optimized for
video, digital media and content creation activities. VISION guides the industry
past the era of CPU-centric marketing and describes the PC capabilities in terms
of what can be enjoyed on the system – see, share, create. This helps consumers
to make better informed buying decisions.
“Today’s consumer cares about what they can do with their PC, not what’s
inside,” said Nigel Dessau, CMO of AMD. “They want a rich HD and entertainment
experience on their PC, delivered by the combined technology of AMD CPUs and
GPUs, without having to understand what gigahertz and gigabytes mean. VISION
technology from AMD reflects the maturation of marketing in the PC processing
industry and communicates the technology in a more meaningful way.”
Notebook PCs with VISION Technology from AMD are expected to be widely available
on retail shelves and online during the holiday buying season timed to the
release of the Windows® 7 operating system from Microsoft®. Complementing
VISION, Windows 7 supports DirectX 10, Direct X10.1, and Direct X11 for richer
3D detail on games and other media apps, and a Unified Video Decoder to free up
the CPU so that users can have a superior visual and more responsive computing
experience while converting video for use on hand held devices. This last
activity is greatly simplified and much more rapid with the new Drag and Drop
feature of Windows 7. 5
“We are excited for the upcoming launch of Windows 7, when our OEM partners will
introduce some exciting new PCs that match our mutual customer’s needs and
feedback,” said Mike Ybarra, general manager of Windows Product Management at
Microsoft Corp. “Coupled with VISION Technology from AMD, customers can feel
confident that the PC they purchase will deliver a rich, tailored PC
experience.”
AMD’s 2009 notebook platforms, also announced today, serve as the first proof
points for VISION Technology. Mainstream OEM notebooks offered with VISION have
next-generation HD graphics technology for rich, vivid HD and Blu-ray video
playback, life-like 3D games, brilliant, clear photos, and multi-tasking power
for editing photos, music and videos. 2
For consumers seeking rich PC experiences in a very thin and stylish notebook,
innovative ultrathin OEM notebooks with VISION are designed to deliver highly
responsive, balanced performance and a superior visual experience at accessible
price points. VISION technology contains three levels of increasingly rich PC
system capabilities: VISION Basic, VISION Premium, and VISION Ultimate to
reflect the different usage patterns of PC consumers: from digital consumption
to content creation.
These notebook platforms bring visually-rich experiences to consumers through
features such as:
* UP to one billion colors for crystal-clear photos and videos, 1
* DirectX® 10.1 for smooth, lifelike games,
* 7.1 audio for pulse-pounding music;3 and Blu-ray support for the latest
movies. 2
“We focus our attention on R&D and marketing communications to users that
identify themselves with state-of-the-art and innovative products that can
simplify life through technology,” said Gianpiero Morbello, Marketing and
Branding Corporate Vice President of Acer, Inc. “VISION Technology from AMD
represents an innovative PC usage and we are always ready to offer a superior
visual experience to our customers for advanced HD video entertainment.”
In the first quarter of 2010, AMD plans to introduce a fourth level, VISION
Black, to enable the highest end capabilities sought by enthusiasts, primarily
on desktop PCs. Descriptions of the types of activities available at each level
will be available in-store and online, so that buyers can align their needs and
make the right choice for their preferred experience.
Completing the VISION Technology from AMD announcement, AMD launches the new
Fusion Media Explorer software utility and the Fusion Utility for Mobility. 4
Fusion Media Explorer showcases VISION Technology from AMD with:
* A 3D interface for managing your media,
* Shortcuts for uploading and sharing photos on Facebook and Flickr,
* An Auto DJ for queuing up music files, and much more.
Fusion Utility for Mobility is a software utility that turns off background
processes to enable longer battery life while on the go.
1 10 bit monitor required
2 Blu-ray drive and HD-capable panel or exterior monitor required for Blu-ray
playback
3 Not all features will be supported on all machines. Check with your PC
manufacturer for specific model capabilities and supported technologies.
4 THE AMD FUSION FOR MOBILITY UTILITY MAY DISABLE SECURITY / ANTIVIRUS SOFTWARE,
WHICH MAY ADVERSELY AFFECT YOUR SYSTEM. REVIEW ACCOMPANYING DOCUMENTATION
CAREFULLY BEFORE INSTALLING
5 Not all media players support the Windows 7 “drag and drop” feature.
Cautionary Statement
This release contains forward-looking statements, which are made pursuant to the
safe harbor provisions of the U.S. Private Securities Litigation Reform Act of
1995. Forward-looking statements are generally preceded by words such as
“plans,” “expects,” “believes,” “anticipates” or “intends.” Investors are
cautioned that all forward-looking statements in this release involve risks and
uncertainty that could cause actual results to differ materially from current
expectations. We urge investors to review in detail the risks and uncertainties
in the Company’s filings with the United States Securities Exchange Commission.
About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated
to collaborating with customers and technology partners to ignite the next
generation of computing and graphics solutions at work, home and play. For more
information, visit http://www.amd.com.
AMD, the AMD Arrow logo, AMD Opteron and combinations thereof, are trademarks of
Advanced Micro Devices, Inc. Other names are for informational purposes only and
may be trademarks of their respective owners. |
