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Acclaimed Director Robert Rodriguez Uses AMD Computing and Graphics Processors
to Create Special Effects and Eye-Definition Characters, Bringing the Images in
His Mind’s Eye to Life
SUNNYVALE, Calif.--AMD (NYSE: AMD) announced that Troublemaker
Studios is using Six-Core AMD Opteron™ processors and ATI FirePro™ graphics
accelerators to create animations and special effects for its films, including
“Shorts,” now available on Blu-ray and DVD.
* AMD has a long history in the movie making industry, with Troublemaker Studios
using its technology to push the envelope of digital moving making and special
effects in several blockbuster films.
* Most recently, studio head, director, cinematographer and special effects
supervisor – the one man show that is Robert Rodriguez – used AMD technology to
bring to life the “booger monster” in the children’s movie “Shorts.”
* Rodriguez has looked to AMD technology to create five of his movies, including
“Spy Kids 2: The Island of Lost Dreams,” “Spy Kids 3D: Game Over” and the
triumph of special effects that is “Sin City.”
* Rodriguez’s next film, “Machete,” is currently in production employing AMD
technology as the movie’s digital hardware backbone, and is expected to be
released in 2010.
Quote Support
“Robert Rodriguez is a director whose artistic vision constantly drives the
technology,” said Charlie Boswell, director of Digital Media and Entertainment
at AMD. “Robert is an artist who uses technology almost like a performance
instrument, playing it rather than working on it. This regimen demands the tech
be fast, intuitive and allow the work to occur at the highest visual fidelity
possible.”
Boswell continued: “By combining AMD’s superior ATI FirePro graphics solutions
and our new Six-Core AMD Opteron processors, digital content creation customers
like Rodriguez’s Troublemaker Studios can quickly create the scenarios and
objects and render them in almost real-time. Not only can movies get created
faster, but the creative minds at work are not stifled by the process – they’re
free to create, change and innovate at the speed of thought.”
“When inspiration strikes, I have traditionally turned to pen and paper to
quickly jot down my vision for a scene because in a matter of minutes the images
I see in my head can become reality,” said Robert Rodriguez, Troublemaker
Studios. “With the new AMD platforms, my team is given the freedom to quickly
design and animate our concepts and designs. AMD’s complete platform solutions
technology helps us to keep ahead of the artistic curve by allowing us to easily
and quickly manipulate images or scenes without having to wait on the
technology.”
Supporting Resources
* Additional detail on ATI FirePro can be found at http://www.amd.com/firepro.
* AMD Opteron processor details
* To receive regular updates on ATI FirePro or AMD Opteron, please follow us on
Twitter @AMDOpteron and @ATIFirePro.
About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated
to collaborating with customers and technology partners to ignite the next
generation of computing and graphics solutions at work, home and play. For more
information, visit http://www.amd.com.
Copyright 2009, Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the
ATI logo, FirePro, Opteron and combinations thereof are trademarks of Advanced
Micro Devices, Inc. Other names are for informational purposes only and may be
trademarks of their respective owners. |
