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Written by Chris Tom
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Friday, 14 November 2008 08:36 |
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Fortune says AMD is praying for a black Friday surprise. Ok, so maybe praying isn't the right word, but AMD is not adjusting earnings guidance until after Thanksgiving in the hopes that cheaper AMD based computers will sell better in a idiot media and idiot real estate enhanced down economy.For starters, there’s a good reason why AMD isn’t lowering its sales guidance quite yet. Chief Financial Officer Bob Rivet told financial analysts Thursday that rather than echo Intel’s warning, he will give an update the week after Thanksgiving.
Why wait? Because of Black Friday, the biggest shopping day of the year. Bargain-hunting consumers are AMD’s core audience, while Intel does far better with higher-end consumers and businesses. Holiday buying will surely take a hit this year – a survey from Accenture shows that 40% of U.S. consumers plan to spend less this year than last. But if enough coupon clippers show up on Nov. 28 to buy cheap PCs, AMD could get a boost. Veteran chip analyst Nathan Brookwood of Insight 64 said the poor economy might help AMD gain share.
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