Since its early days in 2000 and the success of original Opteron and introduction of first 64 bit chip, Hector realized that there is a lot of money in server business and that it's very profitable to sell chips to server guys. They learned to respect the power envelopes, that TDP and power saving matter and that you need a lot of performance to be able to sell your chip and compete with Xeon based products.

They did a good job with K8 chips and after single and eventually dual-core server chips, but the market wanted a quad. Intel delivered a quad, but not a native one. It took two dual cores, bridged them to a quad core and offered it to the market. This chip was doing well but it was still not as fast as the native one would have been.

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