"We are excited about such programs and our China team will work closely with authorities and local OEM (Original Equipment Manufacturers) to provide the right products at the right prices to ensure they get the right experience," said Nigel Dessau, senior vice-president, AMD. "China is at the heart of our business and it represents a very important opportunity for us," said Dessau, who also serves as AMD's chief marketing officer. But he declined to say whether the company is going to cut processor prices to suit the rural markets in China.

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