AMD's how-to-win strategy is based around the three pillars detailed in the above slide. Giuseppe Amato - Technical Director for Sales and Marketing, EMEA - detailed that whilst absolute performance was important, given the exposure now placed upon 'green computing', performance-per-watt was, really, the metric that concerned AMD the most, especially in desktop and mobile environments. AMD's seemingly given up on the top-dog CPU crown and has manifestly directed its strategy towards providing value.

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