Even though the Taiwanese manufacturers remained subservient to the well-known PC brands, they soaked up tons of knowledge over the years. For instance, when Intel created its x486 chip in 1988, Asustek built a compatible motherboard before Intel could make its own board work. Later, Asustek was producing components for Apple laptops. "Nine times out of 10," recalls John Jacobs, a former Apple manager who now covers the LCD market as an analyst for DisplaySearch, "when we said 'Jump,' they said 'How high?' That's how Asustek learned a lot."

Asus now has more market share than Apple for their own brand.