ASUS AND GIGABYTE are now the firm leaders in branded mainboards in both product performance and sales volumes. MSI, DFI, EVGA, Biostar, ECS and such, including Intel's own desktop group, are more or less reduced to second league status market share wise and will have to compete on quality or price. Some of the old favourites like Abit are now, well, history, and Foxconn's Quantum Force mobo brand is slated for the same fate as the giant group refocuses on OEM deals.