The launch of dual-core Phenom II and Athlon II processors created the need for inexpensive Socket AM3 mainboards. This demand is also determined by dropping DDR3 SDRAM prices as well as the fact that the use of DDR3 SDRAM with AMD CPUs can provide pretty significant performance gain of up to 5-10% in some applications. And the first one to claim the uncharted waters was Gigabyte with their GA-MA770T-UD3P Socket AM3 solution priced at only $80.