AdBrite Goes Opteron Written by Chris Tom    Tuesday, 18 December 2007 15:07 AdBrite Selects Rackable Systems® Servers for High Performance, Energy Efficiency and Scalability Leading Advertising Marketplace Fully Utilizes Data Center Capacity While Reducing Energy Costs With Eco-Logical, High Efficiency Servers FREMONT, Calif.--Rackable Systems®, Inc. (NASDAQ:RACK), a leading provider of servers and storage for large-scale data centers, today announced that AdBrite, Inc. selected Rackable Systems’ Eco-Logicalâ„¢ servers for their market-leading ratio of price/performance per watt and energy efficiency. With Rackable Systems’ build-to-order model, award-winning designs and remote management capabilities, AdBrite was able to quickly and cost-effectively deploy additional processing power in multiple global locations to support their rapidly-growing business—while saving on energy costs. AdBrite is the third-largest ad provider in the United States (according to Comscore September 2007, measured by page-views), serving ads on over one billion Web pages a day. The company’s rapid growth and increased demand on back-end infrastructure drove AdBrite to choose Rackable Systems’ AMD Opteron-based high density servers to deploy in multiple locations around the world. Read more...   AMD Releases Study Detailing Datacenter Energy Use in Five Regions across Globe; Calls on Industry Written by Chris Tom    Wednesday, 12 December 2007 08:08 AMD Releases Study Detailing Datacenter Energy Use in Five Regions across Globe; Calls on Industry Partners to Hasten Efficiency Efforts - Study details Asian datacenter energy use growing significantly faster than world average, while Western Europe growth is relatively stable - SUNNYVALE, Calif.--AMD today released a study revealing shifting patterns in worldwide datacenter energy use at regional levels. The study, which was conducted by Jonathan Koomey, Ph.D., using data from industry analyst firm IDC, documents energy use across five regions: the United States, Western Europe, Japan, Asia/Pacific (excluding Japan) and the rest of the world. This new study forecasts datacenter energy consumption, estimating that by 2010 U.S. consumption will decline relative to consumption worldwide. This new study forecasts that, based on current growth trends, the U.S. share of total world server electricity use from datacenters will likely decline from 40 percent in 2000 to about one-third by 2010, while the Asia/Pacific region (excluding Japan) will increase its share from 10 percent to about 16 percent over that period. The absolute electricity consumption for servers in the Asia/Pacific region under this scenario would more than double from 2005 to 2010, requiring electricity capacity equal to output from two new 1000 MW power plants. For the entire world, server consumption from 2005 to 2010 would require additional capacity equal to more than 10 additional 1000 MW power plants. “Our hope is that this research helps bridge the gap between knowledge and action by furthering worldwide understanding of the economic and environmental costs associated with escalating datacenter energy consumption,” said Bruce Shaw, director, Server and Workstation Marketing, AMD. “According to a recent U.S. EPA Report, datacenter energy consumption in the United States five years from now could be cut by as much as 20 percent with relatively minor efforts by datacenter managers, including turning on available power management features, enabling higher rates of resource consolidation, shutting off unused servers and improving infrastructure operations.” Read more...   AMD Hires Industry Veteran Mike Uhler as Vice President of Accelerated Computing Written by Chris Tom    Monday, 10 December 2007 05:29 — Uhler to lead R&D on system co-processors and on-chip accelerator cores— SUNNYVALE, California. -- December 10, 2007 --AMD (NYSE: AMD) announced respected industry veteran Mike Uhler, former CTO of MIPS, has joined the company as its first vice president of Accelerated Computing. Uhler has extensive experience developing advanced chip architectures and software for designs that combine multiple intellectual property (IP) blocks, as well as a deep understanding of customer requirements across a range of applications. “We are excited to have Mike join AMD just as chip architectures, AMD software development and third-party development of related technologies are converging around our Accelerated Computing vision,” said Phil Hester, senior vice president and chief technology officer for AMD. “Customers are asking for design innovations that apply hardware and software more directly toward a set of workloads, rather than a one-size-fits-all approach. Mike furthers AMD’s design leadership by applying that philosophy to our Accelerated Computing vision and I welcome him aboard.” AMD’s Accelerated Computing research and development (R&D) programs focus on accelerating specific computing tasks and increasing overall platform performance-per-watt through the use of discrete co-processors and integration of on-chip accelerator cores. “There is an important shift occurring in chip hardware and software to address the simultaneous changes in both the types of information being processed and the amount of data available for processing,” said Uhler. “As a technologist, tackling these fundamental challenges inspires me and I look forward to working with AMD, its technology partners and its customers to address them.” AMD’s vision for Accelerated Computing, unveiled at the close of AMD’s acquisition of ATI in 2006, calls for the increasing use of accelerators to offload certain workloads from the CPU and process them at higher speeds and efficiency levels. This balancing of workload computation across multiple chips and cores, allowing each to do what it does best, stands to dramatically improve overall system performance and energy-efficiency, while also enabling systems to be highly optimized for a specific set of tasks based on the unique priorities of the particular end-user segment. As vice president of Accelerated Computing at AMD, Uhler will apply a strong leadership background in a technology career spanning nearly 30 years. Prior to his role as CTO of MIPS, he served in various architecture and engineering roles at MIPS, as Silicon Graphics Inc.’s, director of engineering, and as a senior consulting engineer at Digital Equipment Corp. Uhler has been issued 34 patents in the areas of computer architecture and design, and holds a M.S. in computer science and a B.S. in electrical engineering from the University of Arizona. About AMD Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com. AMD, the AMD Arrow logo, AMD Opteron and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. Last Updated on Monday, 10 December 2007 05:35   DFI Lanparty UT nF4 SLI-DR Dual Core BIOS Tested Written by Chris Tom    Thursday, 09 June 2005 15:44 I've tested out the DFI Lanparty UT nF4 SLI-DR dual core BIOS, and I'm currently happily overclocking the Athlon 64 X2 4800+. Expect results, and a review of this board in the near future. This of course is the 2nd board we have tested with dual core on heals of the Asus A8N-SLI Deluxe.   New Shuttle SN95G5 V3 BIOS Version s307 Written by Chris Tom    Monday, 16 May 2005 13:54 Shuttle has a new bios version s307 for the SN95G5 V3 dated 5/9. You can check out our review of this Athlon 64 nForce small form factor here. You can pick it up for as low as $289 here.

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