AMD and Adobe Collaborate on Upcoming Version of Adobe Premiere Pro Software to Enable Breakthrough Video Editing Performance through Open Standards
AMD A-Series APU, Radeon and FirePro graphics technology work seamlessly with next version of Adobe Premiere Pro software to provide real-time editing, effects, compositing and color grading

SUNNYVALE, Calif. —4/5/2013
AMD (NYSE: AMD) today announced its collaboration with Adobe Systems Incorporated to deliver OpenCL™ hardware-accelerated video editing for the first time on the Microsoft Windows platform with the next version of Adobe® Premiere® Pro. This collaboration further demonstrates AMD’s commitment to enabling partner ecosystems with cross-platform open standards, empowering Adobe to amplify the editing experience for creative professionals everywhere. The combination of expanded support for open standards and the Adobe Creative Cloud™ brings unmatched access to the most up-to-date and powerful professional post-production tools anywhere.

The next version of Adobe Premiere Pro has been optimized to take full advantage of a wider range of AMD professional- and consumer-class graphics processing units (GPUs) and accelerated processing units (APUs), delivering unprecedented real-time editing with formats from DV to HD and 4K Ultra HD at high frame rates. Now Adobe and AMD extend this advanced OpenCL functionality to creative professionals running the Windows operating system. The expanded support on Windows and OSX complements the already popular Mac OSX OpenCL support available on Adobe Premiere Pro.

“AMD and Adobe are dedicated to delivering professional- and consumer-level solutions that support open standards and provide artists everywhere with the ability to create at the speed of thought,” said Neal Robison, senior director, Software Alliances at AMD. “Through AMD’s strong relationship with Adobe, video editors no longer have to wait for the rendering of edits, effects and composites ─ most everything can now be achieved at high-quality in real-time.”

Coupling AMD graphics hardware with the latest Adobe software, video professionals and prosumers alike will benefit from seamless, high-quality feedback. The next version of Adobe Premiere Pro with support for OpenCL harnesses the power of discrete AMD graphics cards and AMD A-Series APU’s to enable real-time edits, application of dozens of effects, support for the new Lumetri deep-color engine, and multi-stream and mixed format accelerated workflows with AMD Eyefinity multi-display technology.

From its APUs and notebook graphics cards to professional workstation cards like the AMD FirePro™ W-series, AMD technology works transparently with Adobe Premiere Pro to provide scalable GPU-accelerated editing solutions for inspired prosumers and creative professionals everywhere. The software is accelerated by OpenCL to efficiently harness the compute power of AMD APU and graphics products and achieve up to 4.3X faster exports from a source format with effects to a preferred final destination format for quick and easy distribution and publishing1.

“We’re all about creating the best software possible, and at NAB we’re revealing some incredible enhancements to our video editing tools,” said Simon Williams, director of strategic relations at Adobe. “Our customers require powerful systems that enable them to work quickly and efficiently. While we already support OpenCL on the Mac, today’s announcement gives creative professionals the opportunity to tap into the massive compute resources of AMD APUs and GPUs on Windows-based PCs, broadening the type of accelerated experience they can have with our upcoming software.”

Video professionals and enthusiasts utilizing the Adobe Creative Cloud gain a competitive advantage through immediate access to AMD hardware-accelerated features and functionality with the latest Adobe video production software. Adobe Creative Cloud offers an end-to-end, cross-platform tool kit with industry-leading software seamlessly integrated with all the hardware needed to create, collaborate and stay connected.

At NAB, Adobe is previewing the next generation of its professional video and audio products (NAB Booth SL3910.) Learn more about the next versions of Adobe’s pro video and audio tools at: www.adobe.com/go/nab_reveal. More information about Adobe's upcoming new video tools will be unveiled at Adobe MAX, The Creativity Conference, May 4-8 in Los Angeles, Calif.

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With Adobe Creative Cloud a simple monthly membership gives you the complete collection of Adobe creative desktop applications. Along with cloud storage, Creative Cloud members automatically get access to new tools and product updates as soon as they’re released.
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Clarice Simmons of AMD blogs on the announcement from NAB with Adobe.

Today at the National Association of Broadcasters tradeshow (NAB), AMD announced a collaboration with Adobe to deliver OpenCL™ powered hardware-accelerated for the first time on the Microsoft Windows platform with the next version of Adobe® Premiere® Pro. This is a true demonstration of how AMD enables partner ecosystems with cross-platform open standards and empowers them to amplify experiences for creative users everywhere. What’s more, Adobe’s support for OpenCL™ means that the leading video production and editing tools are optimized to take full advantage of a wider range of hardware – namely, AMD’s APUs and GPUs – bringing the power to create to more users and more PC form factors everywhere. Take a minute to think about that. The next version of Adobe® Premiere® Pro, accelerated by OpenCL™, will efficiently harness the compute power of AMD APU’s and graphics products to do real-time editing. In addition, it will be up to 4.3X faster exports from a source format with effects to a preferred final destination format for quick and easy distribution and publishing*.

Bloomberg points to an unamed source saying that AMD will be powering the next Xbox.

The Xbox will use an AMD system-on-a-chip that combines powerful “Jaguar” central processing units with graphics chips, said one of the people, who sought anonymity because the plans aren’t public. The shift to the so-called x86 format ubiquitous in modern personal computers means Microsoft will drop the Power PC technology designed by International Business Machines Corp. (IBM), and game discs made for the current Xbox 360 won’t be compatible.

Heise Online talks to AMD's Roy Taylor who says we can expect a Battlefield 4 Never Settle bundle promotion.

c't: Battlefield also rumored to be part of a future four-Never Settle-game bundles?

Taylor: It's not official yet. But it was presented at the Game Developer Conference, and the AMD Gaming Evolved logo already appeared online in the context of the game. Your readers can expect that Battlefield will be part of a 4-Never Settle bundles.

Yesterday rumors abounded that right here in Austin we are next for Google Fiber.  I have been an earliy adopter every time so here is hoping I can get it at my business, or home.  I have set up a news page if you want to follow what is going on with the rollout and upcoming announcement at GoogleFiberATX.com.

The Inquirer reports that AMD's John Gustafson believes Moore's Law is coming to an end.

According to Gustafson, the transistor density afforded by a process node defines the chip's economic viability. He said, "We [AMD] want to also look for the sweet spot, because if you print too few transistors your chip will cost too much per transistor and if you put too many it will cost too much per transistor. We've been waiting for that transistion from 28nm to 20nm to happen and it's taking longer than Moore's Law would have predicted."

Xbit reports on Hardware Luxx revealing that AMD is adding Sim City as a Never Settle bundled game when you buy a A8 or A10 APU.

Starting from April 18, AMD will provide a free code to download SimCity from Origin with the purchase of select AMD A8 and A10 accelerated processing units, reports HardwareLuxx.de web-site. Given that casual gamers do not necessarily play shooters or racing titles, the offering of SimCity with hybrid microprocessor products seems to make a lot of sense. In the future the company may expand this bundle with new titles or offer a different game.

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AMD has released their Catalyst 13.3 beta driver which improves performance for Sim City, Far Cry 3, and latency issues in Tomb Raider and Hitman Absolution.  It also fixes some Tomb Raider TressFX issues.

Improve performance in Sim City 5 up to 16 percent
Improves performance in Far Cry 3 up to 5 percent
Improves latency performance issues seen in Tomb Raider and Hitman Absolution
Resolves slight corruption seen in Tomb Raider with TressFX enabled for CrossFire and single GPU configurations

Tweaktown has benchmarked Hitman Absolution at 5760X1080.

Putting the HD 7970s in CrossFire yielded some better results, but much less than I expected. At 1080p with no AA, there's barely any increase in performance - which didn't help my 120Hz monitor or gaming - trying to reach 120 FPS.