Monday, 08 April 2013 13:34
Clarice Simmons of AMD blogs on the announcement from NAB with Adobe.
Today at the National Association of Broadcasters tradeshow (NAB), AMD announced a collaboration with Adobe to deliver OpenCL™ powered hardware-accelerated for the first time on the Microsoft Windows platform with the next version of Adobe® Premiere® Pro. This is a true demonstration of how AMD enables partner ecosystems with cross-platform open standards and empowers them to amplify experiences for creative users everywhere. What’s more, Adobe’s support for OpenCL™ means that the leading video production and editing tools are optimized to take full advantage of a wider range of hardware – namely, AMD’s APUs and GPUs – bringing the power to create to more users and more PC form factors everywhere. Take a minute to think about that. The next version of Adobe® Premiere® Pro, accelerated by OpenCL™, will efficiently harness the compute power of AMD APU’s and graphics products to do real-time editing. In addition, it will be up to 4.3X faster exports from a source format with effects to a preferred final destination format for quick and easy distribution and publishing*.