Thursday, 20 May 2004 21:49
on AMD and Intel guerilla marketing at E3.
AMD's was far more devious, and was done in association with Compaq. It seems the new Compaq gaming boxes in the aluminium wave cases were everywhere. I noticed them at the THQ party, and before I realized it was in fact a cunning plan, I had commented to Burt Carver and Rob 'AMDZone' Squires about how everything on the show floor was an AMD64 box.
AMDs plan was to do exactly that, make sure every PC on the floor was indeed an AMD64 machine. If it wasn't a Compaq, at least it would be AMD powered. Nothing blunt, nothing obvious, but deviously guerrilla. Like Intel, I was probably the only one who noticed, but I DID notice.
I must note that NC Soft's booth was crawling with Dulls. No Dull employees where present, and you can believe me I was looking for them. After their late pull out of TXGF along with their networking equipment I'm not what you would call impressed by their cheapness and lack of honor.